Supply · Programmatic / DSP
ClickTrust sees the impression-to-click-to-session chain so programmatic teams can validate supply paths, viewability, and conversion quality.
What it catches
Inventory can look clean in aggregate while individual supply paths leak budget.
Catch hidden placements, stacked ads, below-threshold viewability, and clickjacking paths.
Compare landing evidence with publisher, placement, geo, and declared supply-path metadata.
Spot source clusters where CTR, dwell, fraud rate, and conversion quality diverge.
How it works
Use independent evidence alongside DSP reporting to decide what to block, renegotiate, or scale.
Fingerprint the click, device, browser, app, source, and post-click behavior before it becomes a paid conversion.
Run every visit through behavioral, geo, IP, device, attention, and conversion-quality rules tuned to paid media.
Turn findings into IP exclusions, audience suppression, partner evidence, and refund-ready reports.
Outcomes
Create source, domain, and IP exclusions backed by session evidence.
Audit premium deals against real post-click behavior.
Use fraud-adjusted conversion quality to guide bid and placement decisions.
Related coverage
Install once, score every channel, and turn suspicious traffic into exclusions, reports, and refund-ready proof.