Full industry comparison — 8 tools analyzed
An honest, feature-by-feature breakdown of the paid-media fraud market. The table below is the standard web-only comparison every competitor stops at. ClickTrust extends two more layers — in-app and Lite-MMP attribution — so the same evidence covers your whole media plan.
Feature by feature
| Feature | ClickTrustUs | ClickCease | ClickGuard | Lunio | CHEQ | Fraud Blocker | Spider AF | TrafficGuard |
|---|---|---|---|---|---|---|---|---|
Pricing & Plans | ||||||||
| Entry-level price | Partner-quoted | $59/mo | $74/mo | Custom | Custom | $39/mo | Custom | Custom |
| Mid-tier price | Partner-quoted | $79/mo | $119/mo | Custom | Custom | $79/mo | Custom | Custom |
| Top-tier price | Partner-quoted | $159/mo | $199/mo | Custom | Custom | $149/mo | Custom | Custom |
| Free trial | 7 days | 7 days | 7 days | Demo only | Demo only | 7 days | Demo only | Demo only |
| Channels covered | Web · In-App · MMP | Web only | Web only | Web only | Web only | Web only | Web only | Web only |
| Modular per-layer pricing | ||||||||
| Partner-driven tiers | ||||||||
Detection & Intelligence | ||||||||
| Total detection traps/rules | 204 | ~25 | ~30 | ~40 | ~50 | ~20 | ~35 | ~30 |
| MRC-inspired IVT labeling | ||||||||
| GIVT classification | ||||||||
| SIVT classification | ||||||||
| Bot & spider detection | ||||||||
| IP intelligence & geolocation | ||||||||
| Browser fingerprinting | ||||||||
| Behavioral analysis | ||||||||
| Lead gen fraud protection | ||||||||
| Viewability fraud detection | ||||||||
| Clickjacking / UI redress | ||||||||
| Cookie stuffing detection | ||||||||
| Ad injection detection | ||||||||
| Emulator environment detection | ||||||||
| UTM & macro validation | ||||||||
| Residential proxy detection | ||||||||
| Impossible travel speed | ||||||||
Platform Support | ||||||||
| Google Ads protection | ||||||||
| Google Ads Integration | ||||||||
| Microsoft / Bing Ads | ||||||||
| LinkedIn Ads | ||||||||
| TikTok Ads | ||||||||
| Google Ads API integration | ||||||||
| GTM Audience Exclusion | ||||||||
Analytics & Reporting | ||||||||
| Traffic Quality Index (TQI) | ||||||||
| Session recording & replay | ||||||||
| Click, movement & scroll heatmaps | ||||||||
| Multi-dimensional reports | ||||||||
| IP blocklist generator | ||||||||
| Audience exclusion lists | ||||||||
| Single click investigation | ||||||||
| Bulk log upload & analysis | ||||||||
| White-label reports | ||||||||
| Conversion tracking | ||||||||
Integration & Setup | ||||||||
| JS tag for click + creative-level scanning | ||||||||
| GTM DataLayer support | ||||||||
| WordPress plugin | ||||||||
| Shopify integration | ||||||||
| Agency multi-account | ||||||||
| Custom bot pattern rules | ||||||||
| API access | ||||||||
Beyond web fraud
The table above is web-only — that's where every competitor lives. ClickTrust extends to in-app SDKs and a built-in Lite-MMP for affiliate attribution. No tool in the table above offers all three.
320 traps, MRC-inspired GIVT/SIVT, session replay, heatmaps, audience exclusion to Google Ads & GTM. The strongest web stack in the table.
iOS, Android & Flutter SDKs. Catches emulators, root/jailbreak, Frida/Xposed, resigned apps, behavioural anomalies, IDFA/AAID resets.
Learn moreAffiliate management, branded tracking domains, S2S postbacks, CTIT & click-injection traps. Stop fraud before the affiliate gets paid.
Learn moreWhy ClickTrust
It's not just price. You get more detection depth on web, the layers competitors don't cover (in-app + MMP), and a single evidence chain you can hand to any publisher or affiliate network.
More than triple what any web-only competitor offers, plus full coverage of in-app and MMP attribution traps. Catches lead-gen fraud, viewability fraud, click-injection, install hijack, CTIT anomalies, emulator farms, anti-detect browsers, and brand safety others don't address.
ClickTrust is the only platform that protects web ads, app installs, and affiliate / MMP attribution from a single workspace. One fraud score, one evidence chain, one bill — across every layer of your paid media buy.
The only tool in its class that applies MRC-inspired GIVT/SIVT labels to every trap, guided by the MRC IVT Standards Addendum (June 2020). The evidence needed for ad-platform, publisher, and affiliate-network refund claims.
Full session recording, replay, and click/movement/scroll heatmaps included as standard. Most competitors charge extra or don't offer this at all.
A unified TQI score that works across web, in-app, and MMP — so you can compare channels apples-to-apples and finally know which line on your media plan is actually clean.
Auto-generated IP, audience, and device blocklists pushed straight into Google Ads, Bing, GTM, app event streams, and affiliate networks — fraud is suppressed where it gets paid for.
Investigate any single click, install, or postback with full trap results, fingerprint, session timeline, and behavioural signals. No other tool gives you this level of forensic detail.
Pricing is built by your ClickTrust partner around the channels and volumes you actually buy on — not a public rate card. Most advertisers end up paying significantly less for significantly more coverage than competitors' SKU bundles.
ClickTrust is the only tool in its class that assigns MRC-inspired GIVT/SIVT labels to every detection trap, aligned with the Media Rating Council (MRC) Invalid Traffic Detection and Filtration Standards Addendum (June 2020). This means every suspicious click is categorized as either:
Traffic identified through routine means of filtration — known bots, spiders, data center traffic, non-browser user agents, and other easily identifiable invalid sources.
Traffic that requires advanced analytics and human intervention to detect — hijacked sessions, cookie stuffing, ad injection, manipulated behavior, and sophisticated bot networks.
This MRC-inspired labeling gives advertisers the evidence they need for ad platform refund claims and ensures alignment with industry measurement standards used by major brands and agencies worldwide.
Start your 7-day free trial today. No credit card required. Plug in any layer first — web, in-app, or Lite-MMP — and see exactly how much of your paid media is being wasted on fraud.