Layer 1 · Web Protection
Two layers of defence in one tag. Creative-level scanning of every ad served through Google Ad Manager, header-bidding wrappers, and direct publisher integrations — and click-level scoring of every visit that lands on your campaigns, whether from Google, Meta (Facebook & Instagram), affiliate networks, or direct buys. Catches click farms, lead-gen bots, traffic-spike floods, and creative supply-chain risks, then pushes IP and audience exclusions back to Google Ads, Meta Custom Audiences, Bing, and GTM so the fraud stops being paid for.
What it catches
Web fraud isn't just about clicks. ClickTrust scans the creative, the click, the landing page, and the form — across Google, Meta, affiliate, and direct channels — so every dollar of paid media is defended the same way.
Validate every ad served through GAM, header-bidding wrappers, and direct publisher integrations. Catch malvertising, redirect chains, supply-path mismatches, and pixel stuffing before they reach your audience.
Repeat-offender IP fingerprints, datacentre-IP bots, anti-detect browsers, headless WebDriver, suspicious geolocation, and competitor click attacks on your high-CPC keywords.
Superhuman fill speeds, paste-only entries, honeypot interactions, copy-pasted disposable emails. Stop fake leads polluting your CRM and wasting your sales team's time.
Sudden bursts of suspicious traffic — competitor sabotage, bot floods, scraped-list attacks. Real-time anomaly detection raises the alarm and auto-suppresses the source.
Every click tagged with a gclid is fingerprinted, scored, and mapped back to its campaign. Risky IPs are pushed automatically to your Google Ads exclusion list via the API — no manual exports needed.
fbclid-tagged visits from Meta campaigns are scored the same way as Google traffic. Risky users flow into Meta Custom Audiences via the Pixel bridge or SHA-256 IP upload — and stop seeing your Meta ads.
Clicks arriving through affiliate tracking links are scored for CTIT anomalies, click spam, install hijacking, and bot patterns. Fraudulent conversions are suppressed at the postback level before they're paid out.
Below-50%/1s viewability, hidden iframes, ad stacking, clickjacking, in-WebView ad farms. Aligned with MRC IVT Standards so the evidence is publisher-ready.
Canvas, WebGL, plugin, screen, touch, and device-memory fingerprints persist a fraudster across IP changes — and across web, app, and affiliate touchpoints in your workspace.
How it works
Drop a single line of JavaScript on your landing pages and ad creatives. The tag does two things: it validates the served creative against trap rules at impression time, and it fingerprints every click that lands on your page. Both feed the same trap engine and the same Traffic Quality Index — so you can compare campaigns apples-to-apples.
<!-- Paste once in <head> on landing pages
and ad creative containers -->
<script async
src="https://cdn.clicktrust.cc/cs.js"
data-tid="abcd1234"></script>
<!-- That's it. The tag:
- validates served creatives in real time
- scores every click + visit (Google, Meta,
Bing, affiliate links, organic, direct)
- propagates risk_score into your GTM
dataLayer for audience exclusion
- auto-pushes exclusions to Google Ads,
Meta Custom Audiences, and Bing via API
- feeds your dashboard, reports,
and refund-evidence exports -->Built for advertisers, not networks
Auto-generated IP and audience exclusion lists pushed back to Google Ads, Meta Custom Audiences, Bing, and GTM. Affiliate postbacks suppressed for flagged sources. Fraudulent traffic stops seeing your ads — and stops costing you money.
Per-campaign refund-claim reports with full evidence chains in MRC vocabulary (GIVT / SIVT). Hand them to Google, Bing, or your publisher and reclaim the spend.
If you also run app installs or affiliate campaigns, In-App Protection and Lite-MMP attribution share the same workspace, the same fraud score, and the same evidence chain.
FAQ
Pair Web Protection with In-App Protection and Lite-MMP attribution. Same workspace, same fraud score, same evidence chain — across every layer of your paid media buy.