Inventory · CTV / OTT
ClickTrust connects CTV exposure, device signals, app context, and downstream digital actions so premium video does not become blind spend.
What it catches
CTV needs supply-path and device validation because users do not always click immediately.
Flag suspicious app IDs, repeated devices, app-store mismatch, and abnormal exposure patterns.
Correlate publisher, exchange, app, geo, and downstream web/app behavior.
Detect inventory that drives claimed reach without credible site visits, searches, or conversions.
How it works
Give CTV buyers a common evidence layer with web, app, and programmatic campaigns.
Fingerprint the click, device, browser, app, source, and post-click behavior before it becomes a paid conversion.
Run every visit through behavioral, geo, IP, device, attention, and conversion-quality rules tuned to paid media.
Turn findings into IP exclusions, audience suppression, partner evidence, and refund-ready reports.
Outcomes
Validate whether premium CTV paths create real downstream demand.
Tie exposed cohorts to traffic and conversion behavior.
Use fraud-adjusted quality to renew, pause, or renegotiate packages.
Related coverage
Install once, score every channel, and turn suspicious traffic into exclusions, reports, and refund-ready proof.